I build the systems behind the click.

Set engineering direction across owned modules and connect product, business, and implementation decisions.

• Lead architecture reviews and rapid incident investigations across product and business teams.
• Direct AI-powered internal dashboards that automate configuration changes and repetitive engineering work.
• Own technical standards, AI-assisted development workflows, and the module roadmap.

• Leadership
• Go
• AI / LLM
• GCP

Built and optimized the real-time serving systems where small decisions carry infrastructure-scale consequences.

• Engineered a high-throughput adcode service handling 40K+ QPS with sub-10ms p95 latency.
• Cut domain-monetization serving costs by 45% with stronger anti-spam defenses.
• Reduced GCP spend by $7K per week through infrastructure rightsizing.

• Go
• Redis
• GKE
• AdTech

Reworked serving architecture, deployment paths, and internal knowledge systems for speed and resilience.

• Reduced client I/O from two calls to zero or one, moving p95 load time from 1s to 400ms for 80% of traffic.
• Scaled Go applications horizontally with multi-stage Docker builds and tuned GKE configuration.
• Built a searchable internal documentation site for engineering and business teams.

• Go
• Docker
• GKE
• Elasticsearch

Started close to the serving layer: securing adcode, shrinking payloads, and moving production traffic from PHP to Go.

• Created checksum-based adcode validation to detect client-side manipulation.
• Reduced JavaScript size by 50% and raised test coverage to 85% through modularization and tree-shaking.
• Helped validate and migrate the PHP-to-Go rewrite across production traffic.

• Go
• PHP
• JavaScript
• Aerospike
• Kafka